We wanted to focus more and more on email marketing. For us, it’s the #1 marketing channel for an ecommerce business. Last week, we collected email addresses via a giveaway. After the regular giveaway period, we collected 65 emails. Within the last 5 days, 24 more people entered their email addresses. They signed up from visiting the page that appears after our KingSumo giveaway ended (to get notified of future giveaways). So we had 89 emails. Not bad. Screenshot showing HYKE Kingsumo
giveaway results Awarding a winner is very easy and straightforward with KingSumo. Usually, we would have sent an email to the winner and that’s it. But we chose to go with a different approach. Again, we stole this idea from. In a project Telemarketing list where he grew a website to 10k visitors in 30 days (without taking advantage of his personal network), he helped a non-tech dude grow his website. One way was to run a giveaway to grow his email list. We already did this.
To get more traffic to his website they created a simple page including a winner announcement and one reading suggestion. We did pretty much exactly the same. We sent an email to all participants telling them where to find out if they won the giveaway. Screenshot showing HYKE Kingsumo giveaway email announcement Translation: “And the winner is… We finally found the winner of our HYKE Backpack (+ 10 business books) giveaway. To find out if you won, click here.”